Model Ambassador Program
Frequently Asked Questions

You are acting as a site representative of Homes by Faircroft. You are not acting as a buyer's agent and you are not representing your brokerage during hosting hours.

Your job is to create an experience that puts the buyer first:

• Welcome and greet every visitor within 60 seconds — warmly, genuinely, like you're glad they showed up.
• Answer general questions about the community and home features.
• Collect visitor contact information and ensure every guest signs in.
• Direct all pricing, contract, and financing questions to the on-site Sales Professional.
• Report any model home maintenance issues or concerns promptly.

You operate under the direction of the on-site Faircroft Sales Professional and the Director of Sales. Think of it as a team sport — everyone wins when the buyer has an exceptional experience.

No. While hosting, the model home is a Faircroft-branded environment. The following are strictly prohibited:

• Displaying personal business cards, yard signs, flyers, or marketing materials.
• Displaying brokerage-branded materials of any kind inside the model.
• Directing visitors to your personal website, social media profile, or outside real estate resources.

Only Faircroft-approved collateral, brochures, floor plan sheets, and community maps may be used during hosting hours.

The trade-off is worth it: what you give in the model comes back to you in trust, leads, and long-term relationships.

Not while you are on hosting duty. You may not:

• Present yourself as a buyer's agent to any visitor in the model.
• Solicit or pressure visitors to sign Buyer Representation Agreements.
• Interfere with any existing buyer-agent relationship.

If a visitor asks about representation, direct them to the on-site Sales Professional or Director of Sales before any discussion takes place.

Faircroft protects every buyer's right to choose representation freely. That protection is also what makes your eventual introduction as their Realtor so much more powerful — it comes on your terms, not as a pitch.

This is where the program creates genuine opportunity — and it starts with a partnership, not a pitch.

When an unrepresented buyer visits, you collect their information and pass it to the Sales Professional. Together, you and the Sales Professional develop a strategy for that buyer — who follows up, what questions to answer, what the buyer needs next.

If the buyer doesn't have an agent, the Sales Professional will turn them back over to you for follow-up. That follow-up is your moment: you answer their questions, build on the connection you already started, and then introduce yourself as a Realtor and offer your services.

The strategy is intentional. You give first — a great experience, useful information, a genuine welcome. By the time you introduce yourself as a Realtor, the buyer already knows you, already trusts you. That's a far stronger foundation than a cold pitch at the door.

You are the first impression — and first impressions are felt before a single word is spoken.

• Arrive before the scheduled opening. The model should be show-ready before the first buyer arrives.
• Business casual or better at all times. Dress as if you represent a premium product — because you do.
• Maintain the model in clean, show-ready condition throughout your entire shift.
• Approach the model with fresh eyes every time. The person walking in today is seeing it for the first time — make sure it lands the way it should.

There are no mandatory social media requirements tied to hosting. But here's what we'd encourage: have fun with it.

You're at work in a beautiful model home. Invite people into that experience. Post a story. Film a quick walk-through. Let your contacts know where you are and invite them to come by for a cup of coffee or a tour.

You're not just filling a shift — you're farming. Every person who comes through that door because of your post is a connection you made happen. That's your network growing while you're already there.

If you post anything that mentions Faircroft or the model home, keep it consistent with our brand and tag us where it makes sense.

There are two situations where your Realtor role takes over:

• Buyer Representation: When the Sales Professional turns an unrepresented buyer back over to you for follow-up, that's your moment. You've already given them a great experience. Now you answer their questions, introduce yourself as a Realtor, and offer your services. From that point forward, you are their agent — fully.
• Open Houses: When you hold an open house on a completed, for-sale Faircroft home, you are operating as a licensed Realtor. You represent yourself, your brokerage, and potentially your buyer clients.

In both cases, your hosting role ends and your Realtor role begins. The two should never overlap on the same visit.

Everything. You are now fully their Realtor — the same standard you hold for every other client.

• Advocate for them honestly and professionally.
• Guide them through the process, paperwork, lender coordination, and timelines.
• If they want to negotiate something reasonable, bring it to the Sales Professional. If the request isn't reasonable, it's okay to tell your client that before it gets to us.

Faircroft wants this to be a win-win-win: the buyer wins, you win, the company wins. We love working with buyer's agents who understand that a great transaction is a team effort.

These are two completely separate activities:

• Model Home Host: You represent Faircroft. The home is a furnished model, not a for-sale property. You are not acting as a Realtor during this time.
• Open House: You represent yourself as a licensed Realtor. The home must be completed and actively for sale. You can promote it on social media, list it on MLS, and run the event as you would any other open house.

The key rule: open houses are only for homes that are completed and actively for sale. Always coordinate with the community Sales Professional before scheduling one.

Ambassadors receive priority access to open house opportunities before they are offered to outside Realtors. This is one of the most direct ways the program rewards your consistency and presence.

Reach out directly to the Sales Professional for the community where you'd like to hold the open house.

• Confirm the home is completed and actively for sale.
• Get alignment on the date, time, and expectations before committing to anything.
• Once approved, promote it on social media, MLS, and your usual channels. This is your business — run it like it.

As an Ambassador, you have first right of refusal. If a non-Ambassador Realtor requests an open house on one of our completed homes, Faircroft will notify Ambassadors first. If an Ambassador wants it, they get it.

This program is designed around a simple idea: the more you give to this partnership, the more it gives back.

• Priority Model Access: Ambassadors are Faircroft's first call when a model hosting slot opens in any community.
• Buyer Lead Farming: Visitors without a Realtor are returned to you for follow-up and potential representation. Your presence in the model is how you build a pipeline.
• Open House Priority: Ambassador Realtors have first access to open house opportunities on completed inventory homes before outside Realtors are contacted.
• Referral Compensation: Faircroft provides a referral fee in the form of a gift card for qualifying activity. Contact Jean D. Morency II, Director of Sales, for current terms.
• BTSA Bonuses: Ambassador referral bonuses are available for qualifying closings. Contact the Director of Sales for tier-specific details.
• Sales Team Partnerships: Direct working relationships with Faircroft's sales professionals — the people who will be tomorrow's leaders.
• Ambassador Recognition: Faircroft promotes its Ambassadors on LinkedIn and other channels. Your story gets told.
• Exclusive Events: Quarterly dinners and partner events for Ambassadors only.
• Training & Networking: Access to training from the Director of Sales and connections to Faircroft's preferred partner network — lenders, title companies, and other professionals who share the same values.

The program grows as you grow. Show up consistently, bring value, and the returns compound.

Your time and effort still matter — and Faircroft recognizes that.

Without your warm welcome and genuine engagement, that sale may never have happened. If a visitor you hosted already has a Realtor and writes a contract within 60 days of their visit, Faircroft will provide you with a referral fee in the form of a gift card.

To receive this, you will need to submit a W-9 that is not tied to real estate or your brokerage. Contact the Director of Sales for the current submission process.

The idea is straightforward: giving your time and presence should never go unrecognized. That's the deal.

The Triple Play is Faircroft's current buyer incentive promotion. When buyers use both the Preferred Lender and Preferred Title Company, Faircroft covers:

• Owner's Title Policy
• Survey
• Up to $10,000 toward closing costs
• First year of homeowner's insurance

As an Ambassador, knowing and communicating this promotion is one of the highest-value things you can do for a buyer. When you help someone understand what they're actually getting, that's genuine service — and buyers remember who helped them.

Contact the Director of Sales for the most current incentive programs and approved language for sharing them.

Faircroft uses Calendly for scheduling across all communities. Each Sales Professional lists their days off, and you sign up directly from their calendar.

If you already have a standing day at a community, that day is yours. Nothing changes unless you initiate it.

A signup program for all communities is also being developed so Ambassadors can choose where and when they host across the full portfolio. More details on that are coming soon.

Communicate early — do not wait until the last minute.

If you have a standing day, you have the opportunity to suggest your own replacement. This flows through the community Sales Professional — let them know who you're recommending and why. They coordinate the coverage, and your recommendation carries weight.

This is also a chance to do something good for someone in your network. Covering for each other, vouching for each other — that's how strong professional communities are built.

Never simply no-show. How you handle the small things is how people get to know who you are.

Everything in this program flows through that relationship. Leads, open house access, shift coverage, future opportunities — all of it starts with trust.

Faircroft is growing. The Sales Professionals you work alongside today are the people who will be making decisions tomorrow. Get to know them now, when the relationship is easy and genuine, before they're pulled in a hundred directions.

Work alongside them when you can — not just on their days off. Collaborate on content. Find ways to win together.

People remember people. Be the person worth remembering.

Hosting is a privilege extended at the sole discretion of Homes by Faircroft and may be revoked at any time. Violations that may result in removal include:

• Any conduct that compromises the Faircroft brand, buyer trust, or the integrity of a transaction.

Removal from hosting duties may also result in removal from the Ambassador Program and notification to your sponsoring broker.

The standards exist because the buyer experience is the foundation of everything. Protect it.

If you are bringing in your own client, yes. Buyers and Realtors must be registered with the Director of Sales prior to:

• Visiting a Faircroft community.
• Entering any negotiation on a home.

Only registered buyers qualify you for additional incentives. Failing to register in advance may result in lost BTSA eligibility.

Contact the Director of Sales to confirm the current registration process. A quick call before the visit protects both you and your client.